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Link Building

A summary of this article:1 / What is link building?
2 / What is a quality backlink?
3 / Somewhat White, Grey or Black Hat?
4 / Stay Natural and Vary
5) What techniques and which sites to use its link building?
6) Analyze
7) Be organized and plan their link building
8) Conclusion1 / What is link building?

1-1) backlink building: Yes, but remember your Content!

The factors that influence your ranking on search engines are very very very numerous, and they are part of two families, the factors “On-Page” (optimizing your website, internal linking …) and factors “Off-Page” which includes link building that we will develop in this article.
The two are inseparable, one does not go without the other … I give great importance to Onsite factors, content creation, including the creation of semantic cocoons organized as vertical silos to be really relevant on different themes and can answer many queries … Requests called “long tail” are fairly simple to quickly position naturally but not for mothers pages or pages optimized on shorter words, more competitive … This is where a good working link building need and help you get on the results of Google, Bing etc.

1-2) backlink building, what is it?

A strategy link building (or link building) is to implement a series of actions to increase the number of links to your website to improve your ranking in the search engines and therefore to grow traffic from the referring sites or from the SERP (search engine results page).

The link building is one of the most important activities and more complex at the SEO link building service of an organic SEO agency site. It is better to do nothing rather than make links without taking time to develop a strategy for the long term.

2 / What is a quality backlink?

link building
Quality is essential, personally I prefer to have some very good links rather than thousands and thousands of generated fuzzy way and / or automatic.
While it is essential to diversify maximally its links (we will deepen this concept is especially important since the establishment of Pinguin 2.0 later in the article), try to caricature and define a good quality link:
– A link in the body of a page in the middle of text
– The wording (anchor text) is relevant with the aterissage page (do not always use the same wording)
– The theme of the linked page is relevant and close to that of the landing page
– A link that is (or seems) natural
– A link from a trusted site (monopolized)
– Clicked a link (it is rumored increasingly fall clicks that Google | visits via its Chrome browser)
– On a page that traffic
– A page of a popular link with high Page Rank

Since early 2012, Google led a bitter struggle against the Netlinkers who use and abuse of certain techniques which seem unnatural to the eyes of his spam filter Google Penguin (spamdexing, keyword stuffing, cloaking, massive trade links, duplicate content …).
But the battle is turning into war following the announcement of Matt Cutts confirms that Google Penguin 2.0 (# 4) (active since the end of May 2013) will struggle even more effective against Black Hat techniques …

The video of the announcement of 13 May 2013:

Here’s a link that will allow you to follow all the updates to the algorithm of Google:

The direction is clear, Google always gives more importance to quality, natural character backlinks and the user experience.

3 / Somewhat White, Grey or Black Hat?

This title is a bit of a provocation that will jump Punk SEO as Laurent Bourrelly.
If you found my article is that you are surely thinking about your next strategy link building and if this is the case, you just lost your white hat and even if your link building techniques are the most clean canvas …

And yes … from the moment you want to generate the backlink, you are not as White you violate guidelines Matt Cutts and his beloved, the father of the most famous penguin in the world (see the group photo below ), you know the one who wants everything to be done in a spontaneous and natural way …

Matt Cutts and his Penguin

I understand the very sound logic of Matt Cutts and his team but if you have a new one without historical site, without fame and you have the ambition to have a bit of traffic, it will be difficult to succeed respecting the letter of the guidelines of Google … unless you buy your visibility on Google Adwords … $$$ €€€ £££ or generate billions of pages on hyper long expressions where there is no competition … !

Personally, I have always considered Light Grey Hat SEO who prefers a hybrid techniques “clean” quality to the same amount if I am not afraid to run my macros, scrapers very targeted way or spinner few descriptions or texts for satellite sites …

4 / Stay Natural and Vary

If he has two words you need to remember in this article are the words “NATURAL” and “VARIETY”.

That does not mean your link building strategy has no place and that your links should all be generated naturally and spontaneously … This simply means that your link building should not be suspect, momentary and exaggerated.

To appear natural here are important points to follow:

vary the sources of links
vary the links typologies
locations vary
vary labels (anchor text)
growth linked in time
the chronology of your links

There are more attracted to the Natural and others by Silinkone … Matt Cutts has chosen him

Matt Cutts prefer natural
4-1) Vary the types of sources and links

There are a few weeks, I was talking with a prospect who told me he did not understand why his traffic was not important as he had thousands of backlinks … After a 1-click analysis, I soon realized that this person had more than 12,000 backlinks from 5 domains with over 11,000 came from a Link Sitewide present in the footer of an old website (see list of links in the footer almost made me scroller … this site was also full of duplicate pages and theme of the site had nothing to do with his …). 12,000 short links that are worth less than 3 good links …
Try to work the sources of your links, paying attention to:

the theme:
especially relevant sites, which deal with a similar subject or complementary to your theme (off-topic links will also provide value but do not they are the majority)
the number of unique domain names:
diversify the number of sites and thus concentrate the number of domain names rather than the number of links on the same NDD … 20 links of 10 fields is better than 20 links on the same domain (unless the field in question is bbc .com and the links are not nofollow in comments but in the body of the articles on popular pages …)
the Site Profile:
different site profiles (we discuss this in Part 5)
Trust (Authorité / credibility) of a website:
monopolized the site, reference sites but also lesser-known sites …
Page Rank:
pages with page rank varies (it will however be more natural to have more PR0 and PR1 PR6 as …)
the dofollow / nofollow attribute:
especially dofollow links and some nofollow links
reciprocity or not links
especially non-reciprocal links and few reciprocal links (A to B), little triangular links (A to B to C to A), and only if there is a strong coherence between the three sites and few traces of common ownership. Do not abuse or links linkwheel Pyramids unless you know exactly what you are doing (to avoid on the Money website) …
language and geolocation:
site in your language and localized in your country and also some foreign sites
online sites for a long time and younger websites
the server
Sites Hosted on Class C, different servers … Do not build a network of sites on shared hosting your website Money (it sounds crazy but I saw …)

4-2) Vary the locations in source pages

The variety of site profiles is important, the locations of links in these pages is equally sources!
TOP TOP is a link placed in the middle of the useful content of the page that it is in relation to your Landing Page (potentially interesting content page).
By cons, do not forget that it is also important to also have links in less popular locations (Blogroll, Page Partners …). Try to avoid making too many link exchanges in “sitewide links” (links on this site: sidebar, footer …) especially if those sites are not highly correlated to yours.

4-3) Vary the anchors (denominated or anchor text)

If you’ve structured your site, each page of your site is optimized with respect to an expression, a series of 2/3 keywords, semantic context …
Use those keywords at the anchor links and in the body of the source text pages will give you the relevance and facilitate referencing your pages on expressions of interest.
By cons it will use these anchors naturally without falling into suroptimisation … Imagine a website that offers applications for Android has 500,000 backlinks 400,000 anchor on “Android” and only 5,000 of its domain name … Find -you it natural and logical? No? And rest assured, Google either …
Here are some tips to get good denominated varied:

Anchors optimized with key phrases:
if a link to a page is placed deep in the body of a text, the anchor can be more easily optimized. Be careful though, it will again vary and do not always use the same anchor! I advise you to use them to your best backlinks (links in the body of a text whose page rank is quite high).
Domain name or company name | Organization:
use the domain name and the site name especially if you make a link to the home page or deep pages. If you have links from sitewide links, I also recommend using your NDD and not a key expression.
Variants of optimized keyword:
do not hesitate to use variants, synonyms, singular / plural, acronyms, related words …
Anchors “sub-optimized” and “empty” (very low proportion):
Everyone is not an expert in SEO Copy and use only optimized anchor is suspect … Do not worry too much but use generic anchors; it always give you the same juice if the anchor is not optimized … The background and the words from the lexical field of your expression around the link will give you the relevance …

4-4) Vary the destination links

I do not want to give specific numbers or percentages as this depends on the number of pages present on your site, what is done on your sector … but know that in general the most linked page is the home but proportion of links that point to it is not ultra dominant. This last sentence is to be taken lightly because the more pages your site has, the more your traffic will come to see hundreds of thousands of pages deep queries via so-called “long tail” and more web traffic arriving via the proper positioning of your pages deep will be large relative to that of your home page.
The most useful links and made spontaneously often point to deeper pages and not to the home page.
Google thinking primarily of the user experience and will realize a the best backlink service to Internet users by directing him to the deep content that interests him rather than let him get by on the home page of the linked site …

4-5) The growth of links

A Link Building strategy should be planned for the long term and growth in the number of backlinks should be gradual to seem natural. Google closely monitors your pace of acquiring links …

Here are some tips:

A natural rate of acquisition:
if you launch your site, it makes more sense to have a peak of backlinks in the first weeks and then down to finally grow slowly over the long term with some peaks be tolerated ..
if your site has been online for a long time and want to work on link building your site, you better take it easy and find some quality sites instead of a small mountain easy links (directories, press releases, comments …)
Avoid generation peaks similar backlinks:
avoid generating too much momentarily links!
Emphasize quality over quantity
link building is more a marathon than a sprint … We must not think only of numbers but in the quality and relevance of your links.
Do not buy hundreds of backlinks for a few euros
do not fall into the trap of people who promise you hundreds or thousands of links against hundreds of euros … or you’ll end up with hundreds of links with the same anchor, poorly spinnées descriptions on generic directories and sites that have nothing to do with your topic …

4-6) The chronology links

As you may have found on Google Webmaster Tool, Google quickly notice the appearance or disappearance of a new page and links that point to it …
At Google, every discovery is archived and dated. From there, he knows the age of the page and the age of the link …
Over the link is created quickly when creating the page, the more natural and quality, and vice versa if a link is removed while the page still exists, this is a bad sign.

5) What techniques and which sites to use its link building?

Differ, differ … yes it is fine to vary but where is that you can fetch backlink?
There are many techniques and types of sites, try to list them:

5-1) Link Baiting

The Link Baiting

If you have time to devote to writing and Link Baiting, feel free because it is the best way to become the best friends of Google …
The Link Baiting is just like going fishing, your bait will be more big, bold and brilliant morderont more fish it … It is to write quality content to generate a completely natural and spontaneous way links to your page … And as for fishing, sometimes there are days when it bites and days when you return empty-handed, the risk to take …

The secret of Link Baiting is the attractiveness and quality of content that will generate links thanks to the helpful nature, unique, original web page.
Here are some examples:

contests generate buzz
You can also use a backlink mandatory mechanism (it’s not the Link Baiting but almost …) to confirm participation in the contest (very method used in foodblogger for example …)
Publish an article very funny, very critical, very controversial …
Post a useful study, an exclusive interview
Post a scoop or exclusive that could make the buzz
Share a picture, a graphics file or free with your readers
For example: a PHP template for creating a custom tab on Facebook 😉
Submit a code embbed to facilitate sharing:
if you write for developers, web designers, no need … But if you write for an audience of bloggers uncomfortable with the code (who said the foodblogger or fashion blogger ??), feel free to their facilitate sharing 😉

5-2) Sites in the same sector and the same theme

The preparation of this work must be done by hand, it is a relational and qualitative work that allows you to generate high-quality links if done right …
Selecting potential sites
sites doing the same thing but you addressing a different audience
sites whose activity is complementary to yours
specialized sites on niches that are part of your world
information sites, blogs, portals relevant to your topic
Prepare a compelling offer. It depends on your industry, but you can consider offering their content, an exclusive document audit or fast and free consultation, a gift, a presence in e-book … Avoid offering a reciprocal link in return, try be more empathetic with the original and contacted webmaster.

5-3) your customer sites, partner …

Like the previous link profile, it is legitimate and positive to ask your customers or your partners to give you a link.
If possible, ask these people to not to make a link from the “Partners” or “clients” but rather a link in the body of a page that talks about your business
Example: If you are a producer of basketball indoor balls and you ask the basketball team from the region (that you provide) you get a link, ask them to make a page on indoor basketball balloons inform young players in the region about the specifics of these balloons … and if this is not possible, provide them the text by explaining that it is quality content that adds value and service to their readers and that in addition, it could bring them targeted traffic. In the case of a refusal, try to locate a page where they talk balloons to insert your link in the body of the content …

5-4) linkages or potential links Search

If your site has a history, there are probably people who talk about you or use your images without getting links … Just ask them a link in the citation or the use of the image while Simply …
I mentioned retrieves words, URLs and email addresses of webmasters, then I import them into my email marketing platform that will allow me to send an email (personalized at the quoted word, the name of the site and URL) requesting a link to the home page or to a deep page based on quoted word.
How to find these sites?
It is quite simple to find content that includes specific words such as your company name, your products, names of people involved in your organization …
You can use scrapers (ScrapeBox for example), or use the Google search intelligently using quotation marks to properly consider your expression, the “+” or “-” to refine your search …
To find your images on the Web, use the search by similar images of Google for example. Go to Google Image, click the camera icon to the right in the search bar and then insert the URL of your image or import it directly from your PC and then search.

5-5) Exchanges and links Purchases

Link Exchange
I do not recommend exchanging links because I think there are many ways to successfully convince a webmaster without having to link him … However, if you need to exchange reciprocal links, do it with sites that discuss the topic of the landing page and promote a link in the body of content rather than sitewide links …
Link purchases
I still recommend this technique less because Google is not fooled and could detect link purchases if you make the nags … It is tempting to buy high PR links especially if you have a budget that allows the SEO and few time available but beware … if it’s done incorrectly (too similar anchors, badly spinnés texts, off-topic sites acquired too many links at once), it can cost you much more expensive than simply purchasing these backlinks …
If you buy a link sales network, it’s risky contact via email when someone who does not necessarily selling links is clean.
I advise you to focus on quality once again and if you really want to buy the link, but do it in a very focused and properly …

5-6) Items Sponsored

Dangerous technique if it is not done in moderation … especially given the recent announcements of Matt Cutts … This technique can be successful only if you do it in a very moderate and very targeted (contact your blogger theme which only rarely sponsored articles and ask him to treat a subject in which he slides from your link 2/3 links to other sites recognized, it can happen …).

During the announcement of “Penguin 2.0 4″ (mid-May 2013), Matt Cutts has insisted that generate links through sponsored articles is a technique considered Spam Black Hat and “an advertorial” should not flow page rank “” (links sponsored articles must have a nofollow attribute to prevent the transmission of juice … So clearly prohibits this practice.
Boards that sell link (Linklift, Buzzea, Text Link Ads (which has just been penalized by Google), Buzz Paradise …) are becoming more attention to the content and it is possible to refuse the links but even if the best Authorities are making efforts at the level of quality I have never practiced purchasing links and seeing the updates of the Penguin, it’s not tomorrow that I change my mind!

5-7) Directories

One technique that has existed since the beginnings of SEO … This typology of sites today is primarily used to generate the link. There are general directories, specialized directories, free directories, and pay, more monopolized directories as other … Attention because there are also Bad Quality directories that Google banned (“Mylinea” to name a few …)
Register in a directory can be beneficial for your SEO or absolutely useless. It depends on what you will put on the directory, the editorial practices of the directory, and what he did in the past.
In short, the world of the directory (or directory) is vast!
Some tips regarding directories:

Reliable target directories (sustainability of the site)
Verify that the list of sites not indexed last was in 2002 …
Also check the number of registrations pending or awaiting moderation, the directory may be abandoned by his webmaster
Check that the links are dofollow
Use unique descriptions and titles, so if you spinnez and you automate your recordings through imacros or other means, do not overdo it!
Targeting your thematic categories
Target reference directories and fairly high Page Rank (webrankinfo, Gralon, indexweb, dmoz …)
Do not abuse, directories it’s convenient but it does represent a small proportion of your backlinks …
Do not fall into the trap of multiple registrations and attention to duplicate content!

5-8) Press Releases

The press releases have much in common with directories is a technique increasingly monitored and hated by Google which estimates that it is an easy source of links and that these sites are of little use for the user …

I recommend you follow these tips:

carefully select the most relevant press release sites in relation to your activity
prepare unique texts
use a variety of anchors to your links
do not over-optimize your texts and do not place too many links
feel free to make one or two links to other sites, take example on Laurent “altruistic” Bourrelly, do not be stingy (yes a second backlink for Laurent B, I could have done to someone else … A David Degrelle for example. But for once it is not in First Position, we will not stick me a trial 😉 …).

Link: How to write and publish an optimized press release SEO?

5-9) Comments

I think it is natural to make the comment especially on items that are relevant to the topic … To know how to do, analyze the good competition to see what they do and see what proportion of nofollow links in particular.
Without falling into the blog spamming, can also automate the publication of comments by selecting the url through ScrapeBox and sending spinnés comments will be moderated easily if the subject has been identified.
Make the comment nofollow (still for natural sound) and some dofollow.
I advise you to use keywords in your nick, they is better to place the name of your site and link the home page (with exceptions).

5-10) Forums

I think the forums are interesting if you actually use and not just for SEO because they bring traffic and can make juice … Here are my tips regarding forums:

register on your thematic forums
optimize its signature without exaggeration
meet and leave deep url with optimized anchor occasionally

5-11) Satellite Sites Pyramids Links

A satellite site is a site that is created next to your primary site (or Money Site).
Here are some golden rules to using the satellite sites:

You can install on your own servers with your own fields but check that they are many and different IP classes C
You can also use blogging platforms like: …
Be empathetic and limit TDI (dissociative identity disorder)
To be sure to have a real quality and good links profile, sometimes I find myself in the shoes of Ms. A, a passion for gardening with profiles on Facebook, Twitter, Digg, Tumblr, Pinterest, of accounts on gardening forums, a site with domain name owner that compares and tests gardening products, on account of CPs site …
On such sites, it will be easy, legitimate and relevant to share different formats and recycle a news from the site … By cons I warn you that the next pet from Google (Zebra ???) is soon to be born fight against fakes and social networks so be natural and do not overdo it too!
the topic must be relevant and related to that of Money site (it can handle several niches if you want to use it for several Money Site)
create articles in the long term, do not give up after the publication of the first post
use sites which you do not own (blogging platform …) and the spammer is not a solution, the site and your links could disappear and thus have a negative return. Be consistent in the long run …
do not only links to your site and not on all the satellite site pages, insert a lot of links to other sites (not competitors) but the same theme if possible …

I suggest you do on 5/10% of backlinks to your website on the spots where the content is very short (directory, bookmarking …) and about 25/33% of backlinks to blogs, articles, CPs ( where the content is longer) …

do not insert all satellite links from the site pages unless it is a sitewide links in sidebar for example … If it comes to links in the body of articles or pages deep, be natural and realistic.
these satellites must receive the juice also to be able to spend advantage Money website (as long as you do not link your Money Site, you can take more risks in terms of strategy link building of these satellites)
write articles with text, images, videos … at least 300-400 words and not too dense links …
macros to automate the creation and publication of articles can be helpful
macros to automate linking stains can save you time (Like Digg, Press Releases, directories …)
if you know what you’re doing, you can organize your satellite sites in the form of a pyramid links (Link Wheel) by satellite sites levels and sublevels other satellite sites by varying the links profiles …
I also confess that I do not like the Link Wheel because they are more easily detectable so I would avoid talking about it here …
do not link them all your satellites, this may be suspect
I do not know if it’s the paranoid but I advise you not to use Google products under the same account used for your Money Site (Analytics, Webmaster Tool, Adsense, Adwords, Chrome …)

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